DNA Group

Today, it is difficult to imagine the modern world without social media. Every company or brand has its official Facebook, Instagram or LinkedIn profiles. However, the virtual environment is changing so dynamically that what was a viral trend today will no longer be of interest tomorrow. Many companies are still not making the most of the power of the Internet, and that is why we always come to the rescue when it is needed.

Our activities do not focus on temporary trends but on creating new ones. We always create interesting and engaging content that is in line with each company's DNA and allows us to gain even broader target group attention. We manage to surprise even when everyone thinks it is already impossible. 

Effective advertising is not only intended to attract the attention of the target group. Its task is also not only to bring out the nature of the product. Well-created advertisement should stimulate attention to the product, create a desire to own and buy it, so that in the final stage it becomes a kind of lifestyle element.

For years, our agency has specialized in creating tailor-made advertising for every company and brand. We offer proven forms of advertising aimed at a mass group, as well as preparing unique  forms of non-standard advertising, such as ambient in public space- impossible to ignore

Every brand has power! It just needs to be found and properly used to make it recognizable and grow stronger in the market. However, in order to achieve this, you need well-chosen and selected marketing and communication activities. We always start our work with a comprehensive analysis and definition of objectives together with the client. Then we begin to create an effective strategy. Our specialists are fully qualified to prepare visual identity (key visual) from the very beginning, based on an appropriate selection of colors, graphics, original fonts, typography or logos.

We are able to help get to know the DNA of each of our client's potential target group. To understand the brand, to know its characteristics, to identify with it, so that in the end they will love it and want to be part of its world.

We manage to advise on every stage of brand and business development. We use and select available technology solutions to have the most effective business outcomes. We work with leading software developers and outsource the development of our own products to simplify contact with clients, increase their customer experience and engagement with the brand.

We have range of tools and know the channels through which we can most effectively promote any company, brand, product or service. We choose only those solutions that deliver the best results. Our actions always reach the center of the target group's interest dial.

We carefully monitor consumers’ behaviors, analyze the effects of our campaigns and follow up on feedback from our target group. And all this is done so that the entire marketing campaign always has the intended effect or even better.

We provide effective direct marketing, online advertising, social media, create SEM and SEO strategies and are more than happy to create modern, intuitive website tailored to the modern target group.

Global businesses now need to grow in a more sustainable way. This is a result not only of pressure from regulators, investors and lenders, but also from employees and the groups themselves, who expect companies to make a real commitment to the environment. As a way to change course towards more responsible business, there are standards called ESG, or Environmental, Social and Corporate Governance. Moreover, the importance of ESG aspects is currently growing extremely fast and continues to evolve, as many investors seek to incorporate such factors into the investment process.

Today's business approach must therefore not only be based on strictly environmental measures, but every company should also place great emphasis on equality and the comprehensive development of its employees or participation in the life of the local community.

We have a range of proven and ready-made solutions and services that will effectively position a company as a leader and promoter of ESG activities in its sector. We will also guide everyone through the green certification process.

Properly chosen public relations strategy is able to predict well in advance all possible circumstances related to the launch of a product or service on the market. Our specialized PR department has a broad base of both national and Europe-wide media, so that every piece of information about a company reaches the right group.

We do not create classic press releases, as we base our activities on interesting and engaging storytelling supported by good contacts with journalists and influencers. This allows us to build a reliable and engaging brand story every time. For many years, we have specialized in corporate PR activities, keeping in mind all target groups around the company or brand being promoted.

We are one of the few in the market to effectively manage crisis PR, which, after all, can occur at any stage of the business- even when there is no indication and nobody expects it.